Someone once said that good marketing doesn’t feel like marketing. Getting your message out should be fun, and only a light touch. It flows naturally; it makes people want your product or service without realising it, but to do it effectively takes skill, a bit of thought and a plan.
Anyone can go at marketing with a scatter-gun approach through all manner of social medium, but to do it with finesse and you will build a perfect online presence. Get it right and you will gain more business; get it wrong and you risk alienating people!
In order to get the right marketing coverage with social media, you need to plan how you are going to deliver it, rather than just try to cover all bases in one go. That means taking a little time to create a plan of what tools you are going to use – such as Facebook, Twitter, Pinterest, Tumblr, Instagram – and how often you are going to use them.
Bear in mind, however, that you have a business to run, and your marketing has to fit in with the actual business operations, so start small and build up. Running a blog takes more effort than tweeting, so you may want to tweet daily, but only blog once per week. Pinterest can be very useful and a good place to post new ideas and is quick and easy to upload to, whereas posting small videos of the same content to Vine or YouTube will take considerably longer to construct and launch.
Create a Facebook page dedicated to your business and link it back to your website ensuring a constant flow of online traffic. You can also link to specific pages and parts of the site such as offers and tips. Similarly, you can use twitter to recommend or comment on certain cleaning products, and link to interesting articles. If you are offering products for the consumer to buy, you can insert links to the purchase page to take customers there directly.
Your cleaning company will rely on your marketing strategy to get it noticed, and you need to ensure that you allow a good flow of information and links. There are many different social media sites available to the small business, and the possibilities for getting your company noticed are almost endless. However, to do it properly you need to understand your market and create a strategy to ensure that you produce a constant flow that interests your customers and promotes your company.
Please let us know how you are using Social Media to market your own cleaning service and check out how our sister company can help you with your social media marketing here